Google Analytics for Beginners

Learn how to set up Google Analytics, track marketing analytics, and increase traffic & sales!

  • 4th week of June, 2019
  • 1 session
  • 3.0 hours/session
Google Analytics for Beginners
$98

Price before GST

About this course

The goal of this course is to teach you Google Analytics as a tool but more importantly, to teach you how to use data to drive your business. Topics we will cover include how measurement works, basic metric definitions, UTM parameters, internal site search, and website speed optimization/segmentation.

You'll go from beginner to high-level and your instructor will take you through each step on screen:
- Create a Google Analytics Account
- Install Tracking Code
- Load Demo Data from a Real Online Store
- Add Filters to Remove Internal Traffic
- Analyze Real Time Reports
- Analyze Audience Reports
- Analyze Acquisition Reports
- Analyze Behaviour Reports
- Deep Dive Into Data with Dimensions & Segments
- Track Marketing Campaigns with Campaign Tagging
- Add Colleagues to Google Analytics
- Configure Goal Tracking
- Remove Spam Traffic
- Set Up Custom Alerts
- Master new features like Analytics Intelligence

Objectives

In this course, you’ll learn to:

- Set up Google Analytics to collect actionable data
- Track the success of your marketing efforts with campaign tagging
- Document insights and make data-driven decisions
- Work hands-on with a Google Analytics Demo Account

Course Plan

- Data and web analytics
- 7 basic key metrics of web
- Google Analytics demo account
- How Google Analytics work
- Setting up goals and e-commerce tracking
- Main tools for analysis
- Analysing real time, audience, acquisition and behavior reports
- Analysing with segments
- Using benchmarking reports to grow a business
- Using Analytics Intelligence to understand data
- Introducing UTM tags
- Tracking marketing campaigns with campaign tagging

Prerequisites

There are no prerequisites for this bootcamp.

This bootcamp is perfect for:
- Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability.
- The course is designed for all skill levels. From the very beginners to experienced marketing managers.
Active Course Runs

Lesson Dates/Timings

  • June 22, 20190930 - 1230 hrs
  • The Cathay

    The Cathay, 2 Handy Road #03-06 Singapore 229233

    Instructor

    ZP


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