Google Analytics for Beginners

Learn how to set up Google Analytics, track marketing analytics, and increase traffic & sales!

  • 4th week of April, 2019
  • 1 session
  • 3.0 hours/session

About this Course

The goal of this course is to teach you Google Analytics as a tool but more importantly, to teach you how to use data to drive your business. Topics we will cover include how measurement works, basic metric definitions, UTM parameters, internal site search, and website speed optimization/segmentation.


In this course, you’ll learn to:

- Set up Google Analytics to collect actionable data
- Track the success of your marketing efforts with campaign tagging
- Document insights and make data-driven decisions
- Work hands-on with a Google Analytics Demo Account

Course Plan

- Data and web analytics
- 7 basic key metrics of web
- Google Analytics demo account
- How Google Analytics work
- Setting up goals and e-commerce tracking
- Main tools for analysis
- Analysing real time, audience, acquisition and behavior reports
- Analysing with segments
- Using benchmarking reports to grow a business
- Using Analytics Intelligence to understand data
- Introducing UTM tags
- Tracking marketing campaigns with campaign tagging


There are no prerequisites for this bootcamp.

This bootcamp is perfect for:
- Students who are interested in a marketing role or starting their own business
- Business owners who want to make data-driven decisions
Active Course Runs

Lesson Dates/Timings

  • April 24, 20191930 - 2230 hrs
  • The Cathay

    The Cathay, 2 Handy Road #03-06 Singapore 229233



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